While organic farmers and gardeners are the market target, other opportunities are emerging for AllDown. The U.S. Fish and Wildlife Service is using AllDown in Washington and Oregon to help control noxious and invasive weed species in national parks and protected prairies.
“The government is also restricted in what they can do in certain areas,” Paul Marrs says. “They can’t just go in and knock a whole area down because it may contain protected or rare plants.” Marrs says AllDown’s coverage requirement is about five gallons per acre, more than many traditional chemicals. But for organic farmers, government applicators or environmentally conscious homeowners, AllDown is a natural alternative with a future. “We have a lot of hope for this product,” says Paul Marrs.