By Greg Booth
Chanhassen, Minn. Growing up, Angelica
Peterson treasured her moms talent for turning ordinary zucchini into a zesty
condiment.
Today, those taste-bud memories have inspired a
budding business. Peterson has converted moms home recipe into Angelicas
Garden Zucchini Relish. Peterson grows most of the ingredients, cooks them up in big
batches, and markets her relish through natural food stores and groceries in the Twin
Cities and Chicago.
Angelicas relish is like sweet pickle
relish, but a lot better, Peterson says. The texture is different because
its zucchini. Its more of a comfort to the mouth than pickles. It tastes tangy
and rich, and adds a lot of flavor to a lot of different foods. Its good
stuff.
This is unique, agrees AURI food scientist
Charan Wadhawan, who has helped dozens of clients commercialize unusual recipes. I
havent heard of zucchini relish before.
Full mouth comfort on a large scale
In the Crookston, Minn. food lab, Wadhawan worked with
Peterson to standardize her recipe and scale it up. Wadhawan brought Peterson up to market
speed by helping with packaging advice, conducting taste tests, sourcing ingredients and
ensuring compliance with FDA labeling requirements.
Many places require a nutrition label,
says Peterson. Whole Foods, a natural foods chain that carries the relish, has very
strict guidelines for labeling, for example.
Wadhawan notes that Peterson is a prime example
of a person who has a recipe and ... doesnt know how to go about doing certain
things to (get to) the commercialization process. Beside taste tests, the
products development included shelf life studies to make sure the relish maintains
uniformity and doesnt spoil too quickly.
Organic is the goal
Producing and marketing zucchini relish is a lot
of work, as all good things are, Peterson says. My goal is to grow as much of
the ingredients for the relish as I can. Determined to use only organic ingredients,
she grows the prolific summer squash on a rented community-supported farm in Lake Elmo.
The raw sugar for the relish comes from organic cane sugar.
Peterson, who cans the relish at the Wilder Foundation
Kitchen in St. Paul, plans to expand her line to include a hot and spicy zucchini relish
and a reduced sugar version. Eventually, she would like to market other canned goods. In
the meantime, shes looking for a distributor to carry her relish into more stores in
the Twin Cities and across Minnesota. |